CCW Executive Report: Customer Experience Game Changers

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Title : CCW Executive Report: Customer Experience Game Changers
Edition : 
Year : 2017
Authors : Call Center Week Digital
Publisher : Call Center Week Digital
Preface
Game changing.
The term can describe the way customer management has transformed in recent years. 
Businesses are placing considerably more importance on the customer experience.  Customers are
demanding a caliber of engagement that is exponentially more personal, effortless and resolute than that of past eras.  Technology is not only altering where interactions take place but redefining the very nature of an interaction. 

Game changing.
The term can also describe the business impact of a successful customer experience strategy.  
Organizations that successfully leverage people, processes and technology to deliver an exceptional
customer experience position themselves for unparalleled success. They will not simply gain market
share; they will foster the loyalty that allows them to keep – and continue increasing – that market 
share over the long term.




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