The Fundamental of Effective Customer Experience Management


Title : The Fundamental of Effective Customer Experience Management
Edition : 
Year : 2016
Authors : 
Publisher : CRM Media

Preface
Delivering great customer experiences combines keeping a close eye on customer journeys, listening to what customers have to say, and interacting with customers consistently and effectively, no matter which channel they choose.
To achieve these great experiences, your employees need to have the right tools. As your new customer demographics continually point to digital channels as the preferred method of communication, those human-free touch points need to evolve to meet customers’ needs, and be capable of escalating to an agent as a failsafe.
In the following Best Practices installment, you’ll hear from leading solution providers with their recommendations for delivering great customer experiences across channels and touch points.  

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